Ebay’s recently published Online Business Index report has revealed that 79% of small high street clothing retailers believed the introduction of online trade had helped save their business. Their OBI report suggests that small high street retail businesses are able to match and even beat the performance of other online firms when they set up on the internet and that shops perform at least as strongly as other online businesses on sales, prices and profit margins.
If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.
Entrepreneurial high street retailers are joining savvy online entrepreneurs by setting up their businesses online to support their offline income. In fact half of all online businesses also have a bricks & mortar presence, with 80% seeing an online presence as making their offline business more sustainable.
If you have ever wondered if you need to have an online presence, this online opportunity is suitable for any business, whether it is service based or retail. An online presence can help you to reach new customers. A traditional bricks and mortar store with no web presence can only reach customers in its geographical area. If you have an online presence, there are no boundaries and you can reach customers worldwide. You can also keep in touch with your existing customers with an online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors’ websites.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.
An example of an online clothing store, that sells toddler clothing related products to customers, such as infant boy clothing, baby clothing, toddler gifts, infant apparel, visit www.infanttoddlerclothing.com to find the best example of an online infant toddler clothing store.