Business Success Secrets

Having a catchy domain name is a great thing, but it may cost you in terms of SEO. Not only can the domain name help or hinder your search engine appearance but the names of your pages may as well. Suffice it to say, choosing a domain name is more than what sounds good. It tells search engines what your site is about.

Your first priority in choosing a domain name is to carefully select the word that comprise your domain name. If you are offering a service or good, try to choose a domain name that includes at least a portion of that service or good in the title. For instance, if you run a website that sells shoes, your domain name might be “shoeoutlet”, or “your-shoe-store.com”. It should be easily remembered and pertinent to your business.

Regarding the make-up of your domain name itself. You are going to be targeting specific keywords to generate leads for your business based on terms that are searched for. If there is a high number of terms for “tuxedo shoes” and your business offers rentals of tuxedo shoes, that would be a good keyword to go after. Orienting your on page seo efforts around that keyword may be a very successful strategy, but including it in your domain name may be the best thing you could do.

What method should I use to find my target keywords?

The Google keyword tool will help you choose the best keyword for your niche. It will appear in the search results when entered as the search term in Google’s search engine.

To use this tool is very easy, simply type in the main two or three keywords or keyword phrases that relate to your business, for example if your business is security and alarm systems and you are located in Nashville, you would type in:

Depending on your location and your keyword you may come up with results like; “caterers in Decatur” or “attorneys in Atlanta”. Your keywords should be marked with your business and your location for best results.

Once you have done this a series of keywords will be generated and traffic estimate will appear beside it. A very simple and useful strategy is to purchase the keyword with a high level of traffic as your domain. This will give you a strong edge on the competition in terms of SEO.

The goal is to include your area designation, ie. city/town name, and your service or good name in your domain name. This will have a two fold effect in making search engines favor your site and make it easier for customer to remember your domain. You can even throw in dashes here or there to make your domain stand out more.