Super-Charge WordPress Out-Of-The-Box For Search Engine Optimisation
Wordpress out of the box provides primary management of the primary SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page components – page title and page description. It also allows you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.
Page Title tags
This is the No1 SEO element to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
Ideally the page title comprises only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
The page title is the MOST significant SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more appealing to readers.
If your page needs to stretch to cover two or three keywords we have found that you can still get good rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and simple though. Do not add your brand statement just your brand or company name.
Page Description Meta Tags
This element is NOT used by search engines for ranking purposes. Nevertheless, most search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue seeing there is no actual text content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.
By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
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