The custom printed banner has been used in various venues, such as an in store promotion of a retail product. The banner can also be affixed to the outside wall of a retail store to announce that a particular product is in the retail establishment inventory and is for sale.
Banners make up one part of the circle of advertising to announce a product or a service. The custom printed banner for the small business maybe the only on site advertising the independent retailer uses to market their product or service. The circle of advertising for national products usually begins with media advertising such as television, radio and print advertising. The banner’s graphics will have continuity relating to the media advertising. Following is an example of the use of banners in a marketing plan.
The product and service was XM Satellite Radio, this company used their logo and tag line in their media advertising to the consumer. Their logo was a simple XM and the tag line “Beyond, FM/ AM” and a second tag line “To the Power of X”. Now every banner we printed for this company had the simple XM logo with corresponding colors and every banner also highlighted the tag as a part of its logo. The banner was an extension of the media advertising.
This ad campaign worked well when The Decal Factory® was commissioned to supply the banners for XM. Their subscription base was numbered in the hundreds of thousands. By the middle of the first year XM had increased their customer base to 1 million listeners. Then in each years to follow the number of XM devotees was increasing by the millions, by the time XM was acquired by Sirius Radio XM had 9 million listeners.
No matter what your view is of the XM product and its difficulties, is besides the point; This idea of using banners as an augmentation of media advertising was a successful strategy.
Banners are also utilized for civic purposes, such as the boulevard banners attached to light standards in a city downtown core to announce events, civic pride and festivals. Banner are also used for: trade shows, special events, dealer banners, events banners, exhibit banners, expo banners, fair banners, farewell banners, festival banners, flea market banners, food fair banners, for rent banners, for sale banners, garden banners, grand opening banners, Greek dinner banners, hockey banners, hotel banners, league banners, roll banners, this surely is not an exhaustive list, but is enough to show that banners can be used for any reason.
Digitally printed banners allow the small business or event to order as little as 1 banner at a low cost. In the past this was not available because banners were printed by the screen printing method and minimum quantities and cost where prohibitive under 25 units.
The custom printed banner can use various materials and use various printing methods, such as screen printed, digital, offset, and flexographic. Each material and method of printing is chosen to fit to the need of each customers.

Doug Bryant
The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby. Toll Free – (800) 369-5331

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